Work At Home - Getting Out of Google's Sandbox

If you work at home and just launched your website, chances are that your website is stuck in what has been coined, "The Google Sandbox". Search engines do not the publish the information of their ranking systems, so the answer to the question "How long will my website be in the Google Sandbox?" is not an easy one. Based on my experience, I believe that the time is around one year. One year! That is a long time to wait for traffic from the Internet's most distinct search engine. But who says that you have to sit around, assume and do nothing. Here is what you should be undertaking.

 

1. Optimize, Tweak and Test Your Website.

 

The other major search engines such as Yahoo and Bing do not have such a huge ageing delay, and if you optimize your site properly it should appear in the account of these search engines within a few weeks. Now, if you can't access a good ranking in Yahoo you will almost certainly not get a good ranking in Google even after your online site gets out of the Sandbox. So, while you are waiting to show up in Google, fine tune your online site and aim for good positioning in Yahoo. This will bring you some visitors from Yahoo and Bing, and eventually, when the time is right, from Google itself.

 

2. Conduct a Campaign to Secure Links to Your on-line site

 

In addition to authentic on-page optimization, ranking in Google is really dependent on how a lot of on-line sites link to yours. Each link is counted as a "vote" for your on-line site, and the standard and quantity of these links weighs heavily in Google's ranking system. While you are waiting to see your site in Google, it would be a good intention to get links from complementary sites, either by an agreeing linking campaign or by getting your content placed on other online sites, with a link back to yours.

 

3. Buy Traffic with a Reputable Pay-Per-Click System

 

 

While it is nice to get "at no cost" traffic by being well placed in normal searches for your keywords, you can get traffic immediately if you are willing to pay for it. If your site has convincing copy and a strong call to achievement, then the ratio of paid customers to total visitors (known as the conversion ratio) should be high enough to pay for the costs of an Ad words campaign with Google or a search marketing big idea with Yahoo. One word of caution, if you opt for paid traffic, stick with the well known pay-per-click systems and do not try out unknown companies who sometimes provides tons of bad traffic at a high price.

 

 

So, don't despair if you don't see your work at home website at the top of Google's rankings in the time of the first few months. Take some constructive steps now, and the day will come when your site's natural search engine positioning starts bringing you a steady stream of traffic.

 

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