Work At Home - Five Keys Cut For Success

Being able to successfully work at home begins with a properly designed website. A properly designed web site leads your reader to do something. Depending on what that "something" is, determines the form and function of each web page. This article assumes you want your reader to buy a product. Even if you do not have a functioning web page now, or if you have one which needs to improve its sales conversion ratios, this article will give you five easy steps that will help you design your web pages and enjoy better performance.

1.  Use Various Fonts and Colors

Using one color and one font is boring. Bored people do not buy, they leave. Use bright vibrant colors and multiple font styles and text sizes to capture interest and guide the reader's eye to the part you want them to read. Use color, shading and font size to make the "buy button" stand out on the page. Have several buy buttons on the page so that the reader has multiple opportunities to buy.  Since most people do not read a web page (they scan it) you must make their scanning more effective and that is what color and font can do for you.

2.  Create Incentives to Buy

People love a deal and its a fact that on the internet, people expect to get things for free. The key to making a sale on the internet is to provide more value than people expect and give them a reason to buy today. Some marketers offer bonuses for buying today. Other successful marketers provide follow-up offers. There are many ways to create an incentive to buy. The internet is not some other universe, people respond to it the same way they respond to the daily special at a restaurant or a red tag sale at the appliance store. Not everyone buys, but you will have higher conversions if you give people a reason to buy today.

3. People Who Do Not Trust Will Not Buy

Everybody is nervous about being scammed on the internet. You must gain their trust right away. There are many ways to do this. For example, have a "contact me" button that is easy to find and if someone contacts you get right back to them. Another method is the "happy customer testimonial."  If you sell an acne cream and you have a quote from someone who used your product, such as "I tried Zits-Be-Gone and in just two weeks my acne was a bad memory" signed Trina Teenager you will be amazed at how this one change can improve your sales conversions.

4.  Familiarity Breeds Trust

Have your web page display other brands that people know and trust. For example, offer PayPal or Google Checkout as payment options. Join the Internet Better Business Bureau, or get a security certificate with a prominent logo. All these things will help people believe your statements about your product and will encourage them to buy from you.

5. Micro-Test Anything and Everything

Micro-testing and split-testing allow you to see what is effective and what is not. The concept of testing is crucial to your success. Fortunately, its not hard to do. Simply changing one word in your home page and sending half your potential customers to that page may result in a huge improvement in conversions. But you will not know unless you do the split test.

Hopefully these tips will allow you to take the next step in your work at home endeavor. Just remember to always plan your work and work your plan. That is how success stories are written in this industry.

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