Work At Home - Direct Mailing
If you work at home, it is probable that you have at one time or another considered the funds required for, and the success rate for a direct mail campaign. Continue reading and I will let you in on a few direct mail marketing statistics that will aid your determination if this is a positive move for you and your operation.
Consider Your Investment
While the monetary outlay for a direct mail marketing campaign may at the outset appear to be costly, you need to look at the big picture and regard your overall return. If you circulate a 1,000 adverts and receive 25 leads to follow up, how would that affect your work at home business?
Considering that for most network marketing businesses even a single lead could potentially cover the cost, the direct mail marketing statistics begin to look a little brighter. By calculating the minimum number of leads you'll need to make the investment worth while you'll be able to make a more informed decision on whether to do a bulk mail campaign or not.
Direct Mail Marketing Costs
First you will need to purchase a targeted mailing list. These lists are available from direct mailing list brokers. For each thousand mailing addresses, you can expect to pay anywhere from US$20 to US$200. However, as with anything, you get what you pay for.
The higher quality the mailing list, the better your chances for success. This is not the place to cut corners with. Determine your specific demographic and send out requests for estimates from these list brokers. Also ask others in your business if they can recommend a list broker.
The following component in deciding price will the amount for the printing of the actual advert. To make this as inexpensive as possible, and to cut the price of postage too, develop a short and sweet, streamlined advert then ask for some printing costs calculations. Gloss, color, and the quality of the paper you select will all be used in the determination of the overall outlay.
Finally, the postage costs which will likely be the greatest expense over all. Look into the reduced price packages the postal service offers for direct mail campaigns. Postage can cost as little as thirteen cents per mailing.
Save For Your Goals
The direct mail marketing statistics may look a bit expensive to start, and they can grab a large chunk from the budget of your work at home business. Nevertheless, this is still one of the best productive ways of marketing for small enterprises in these times. Build your target and put funds away regularly to save for your campaign. Ask those you know and discover what has been effective, and what has not, for associated business owners.