Make Money Online With The Right Traffic

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If have a new found desire to make money online, I have to warn you that you will more than likely encounter someone or some entity attempting to sell traffic to you. What you must keep in mind is the fact that not all traffic is good traffic. Hence, you must focus on funneling traffic to your website which has a realistic chance of converting into a sale.

 

Where most websites who are able to procure traffic, but not conversions make a mistake, is when they attract generic traffic, while trying to sell to a specific niche. At first instinct, it seems that getting the highest volume of traffic, regardless of how, is a smart move if you think of making sales as a numbers game. However, what you must recognize is that if your niche website is selling custom pink bikinis, and 85% of your traffic consists of sixty-five year old men, as well as people who live in Yukon, Canada, you are probably driving the wrong traffic to your website. As a result, while your Alexa number may be healthy, your conversion numbers will not be, and it will not be easy to make money online.

 

Therefore, if you are paying for traffic, make sure that you are getting credible traffic. Credible traffic is traffic which actually has a chance to take interest in your website. If you have searched on eBay or around the Internet to purchase traffic, you have probably seen that you can purchase 1 million hits for $25. While this seems like a good deal, it is actually a waste of $25. While your visitors may be actual humans, they are usually being given an incentive to view your website. As a result, they have no interest in the content of your website, resulting in a low conversion rate. In other words, this type of traffic is not credible, and will not help you to make money online.

 

Nonetheless, there are a few sources which I know will generate credible traffic for your website. For example, every major search engine offers Pay-Per-Click (PPC) services. PPC services allow you to specify which specific keywords you would like your website to rank for in the respective search engine, and drive traffic to your website based upon the keyword searched, from your targeted region of the world.


Another resource which is very underutilized are paid reviews. Essentially, paid reviews are an honest, but mostly positive review of your product or service by an individual who owns a blog in your particular business' niche. The pricing for paid reviews tends to vary primarily in correlation to the popularity of the blogger's blog. I have seen them range from $10 to $1000 per post. The thing that is great about paid reviews is that not only do they result in instant traffic, they also result in long-term traffic once the blog post is indexed. Furthermore, people often tend to gain trust for your company after they are able to read a positive review from someone that they trust. As a matter of fact, I just spoke to someone who paid $1000 for a review, which resulted in over $13,000 in new sales.


All in all, marketing is the pulse of your business, and is necessary if you want to make money online. Focus your marketing towards your specific niche, and your conversion rates will be optimal.

 

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