Make Money Online - Old School vs. New School

More and more businesses are shifting their advertising from traditional methods, to online solutions to make money online. The Yellow Pages has pretty much become a household name. For the longest time, this was the preferred resource to refer to if people needed to find services or products. The question now though is whether it still is the undisputed consumer reference tool. Search engines like Google are now top contenders. If there was a real Google vs Yellow Pages bout, which of the two would come out with the champion's belt?

 

Presently, there are no well known research studies that provide comparative figures related to the use of search engines and printed materials. A quick survey done by Melbourne SEO Service however has shown that there may be real changes to the way people look for products and service. The survey presented in one of the best viral marketing video campaigns is almost surprising.

 

Survey results show that 53.85% of people asked do not use the Yellow Pages and that 92.86% turn to Google when they want to find products or services. All the respondents use the popular search engine every single day. What this means for the Yellow Pages and other forms of similar print media is obvious. Their days are numbered. A time will come when people will flock almost exclusively to online consumer resources and tools.

 

Business owners should be quick to identify what survey results imply. Anyone who owns a business, even if it is a physical offline one, now needs to pay attention to search engines. Google now places entrepreneurs in the unique position to have their products and services found almost instantly online.

 

 

The full survey didn't stop at putting boxing gloves on Google and the Yellow Pages. It also answered the question of how people use internet engines. Surprisingly, even at an age when the internet is in full bloom, only 7.14% had some understanding of SEO. This implies that regular folks on the streets don't really want to know the inner wheels of search engines. They just want to find what they are looking for and they trust Google to give them the most relevant sites to look into.

 

 

A second crucial follow up question prompted respondents to reveal how they handled search results. Around 46.15% answered that they clicked on the links to the sites shown on top of page results. None of the interviewees clicked on succeeding results pages even just to view the sites listed on them. This teaches an even more important lesson to business owners. Any money making endeavor that ever hopes to succeed needs to take the number one position on results pages.

 

The bottom line is simple enough. Business owners now need to pour some effort into building strong SEO campaigns.  Even the lack of interest for SEO is no excuse because there are people and companies that now specialize in SEO that can generate explosive profits.

 

The Google vs Yellow Pages bout is far from winding down. From all appearances, the Yellow Pages is putting up a good fight. It might take a couple more years before it completely goes out of the consumer radar. Business owners though will be doing themselves a favor if they start taking advantage of search engines now if they want to make money online in the future.

 

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