Make Money Online - Tell Them What They Want To Hear

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Are you wondering how you can make money online more effectively?  If so, ask yourself if your marketing message say what your customers want to hear.

 

Focusing on a unique value proposition is one opportunity which is often overlooked. It is a clear statement of the most important benefit that customers get from your business.

 

What is your value proposition? In one clear sentence, describe the best reason why potential customers would want  to do business with your company.

 

Clarifying your benefit statements is a critical element that makes your marketing message more effective. It provides a compelling reason to buy your product or service. Improving this one marketing element can increase your sales without spending any additional money.

 

It is shocking how many companies have not made the effort to develop a strong and clear benefit statement, but instead only provide commonly used weak offers.

 

Same Old Benefit Statements:

 

 

  • We have the best technology in the industry.

 

 

 

  • Use our service and you will save more money.

 

 

 

  • We provide the highest quality product available.

 

Generic marketing claims do not speak to the real needs of customers. You have only a brief window of time to make a good first impression, and keep their attention in order to convert more sales.

 

Examples of Better Value Statements:

 

  • Our technology increases your output 24% more than the leading brand.

 

 

 

  • Save $40 dollars on every service purchased as a premium member.

 

 

 

  • The quality of ABC product is backed by our 100% satisfaction guarantee.

 

 

 

Value statements which are too brief or generic can result in losing customers by not speaking to their felt need. General product descriptions may seem clear to you, but do they convey the most important benefit to others?

 

Use specific words, numbers, or a percentage to explain your product benefits. Replace vague modifiers with quantitative facts to make your offer more credible. The more specific your offer is in terms of benefits to the customer, the better.

 

Provide at least one benefit that is different from the competition. It gives you a key advantage and keeps you focused on your core marketing message.

 

Clarify your marketing message to get in sync with what your customers want to hear, and take advantage of a prime opportunity to make money online by improving sales conversions.

 

 

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