Make Money Online - The Importance of Backlinking

Attention: open in a new window. PDFPrintE-mail

If you are a new marketer to the make money online scene, the importance of backlinking may be eluding you at this time.

 

You may be wondering what backlinks are. Well they are links that point to your content, central website or blog. They alert the search engines that your content is there and if there are a lot of links, search engines pay attention. There are two type of backlinks to consider.

 

One-way backlinks are the kinds that go only in one direction such as those that leave your site going to another site or coming from another site.

 

Now a reciprocal backlink goes in both directions.

 

However, one-way links are much more valuable to a site in the eyes of search engines because they are so much harder to get.

 

Let's look at Google. As it keeps growing and learning, the robots know to look at keyword optimization and also site popularity. Backlinks are what make a site popular.

 

It stands to reason that a link from a site that has no page ranking will certainly not equal a link from a site that has a higher page rank.

 

So with that said, there is there is a specific strategy that one can follow to ensure that the links you create are from higher page rank sites.

 

You do have to pay attention to these points when backlinking:

 

*Use anchor text the right way. How? By making sure your anchor word is related to the place the link is pointing to. If "hammer" is your word don't have your link going to content talking about "drills"

 

*Comments are a great way to get links to point to your site so make sure you choose to comment on sites that have a higher page rank than zero. Consider doing this from these places:

 

1. Submitting articles to ezines that point back to your central hub.

2. Bookmarking your site on social bookmarking sites such as Digg, Spurl, Mixx, MisterWong. There are tons of these types of sites.

3. Leaving comments on blogs or forums.

4. Using Twitter, Facebook, LinkedIn etc, to point to your site.

5. Creating press releases that announce new information you may be sharing.

 

Back linking can be a boring job and many choose not to do it but hire others to do it for them. As part of creating your brand, backlinking is a must in order for search engines to find you before you can make money online from customers finding you.

 

Zero Cost. Zero Obligation.

SOSComplete!