Ground-Breaking Marketing Techniques Used By Mike Mezack

Written by Bruce Holmes Wednesday, 04 May 2011 07:43

Very few people can claim that they have sold a billion dollars worth of product, but Mike Mezack can. This guy has sold in excess of one billion dollars of coins over a 20-year career. He did this through skillful marketing and packaging.

Very few people can claim that they have sold a billion dollars worth of product, but Mike Mezack can. This guy has sold in excess of one billion dollars of coins over a 20-year career. He did this through skillful marketing and packaging.

Mezack started by selling commemorative coins using infomercials. This allowed him to market the product to a large number of people at once. It also gave him the chance to market these coins using the principle of scarcity. Remember commemorative coins are limited so if you don't buy now you may miss out. Then he stepped it up by marketing his commemorative coins through the largest shopping channel the Home Shopping Network. This allowed him to put out his clever marketing message to huge already existing audience.

Then Mezack expanded his product line through clever packaging. He revolutionized the coin industry by pioneering the grading and sale of modern issue coins. He then teamed up with some very knowledgeable guys in the Network Marketing Industry and now sells these modern issued coins through a Network Marketing company. That company is called Numis Network.

Numis Network markets silver and gold coins through independent distributors. The main product of this company is government minted modern issued silver coins from around the world. These coins are graded and certified by a third party grader to be in the best mint state or MS70. The grader utilized by Numis is ANACS or American Numismatic Association Certification Service that was founded in 1972 and pioneered coin grading in the U.S.

When the coins are graded as MS70 and placed in a slab they are virtually perfect. This certification means each coin has some numismatic value, that is a value that is in excess of the silver content of the coin. This means that the cost for a Numis coin is more then the cost bullion silver coin. There have been people in the coin industry that have claimed that the Numis coins are over priced. To combat this assertion Numis has promised to purchase back their coins from distributors for full price.