Do You Know What Affiliate Marketing Is?
Written by Jack Wogan Thursday, 28 April 2011 07:33
Online shopping became so widely used that specific marketing tools for this media developed. PPC, CPC, seo, display and interactive advertising, e-mail marketing are only some of the top promotion instruments performed in the online media.
Pay Per Click (PPC) allows payment for promotion activity performed only after the advertisement or web site is clicked. Search engine optimization is necessary for this type of marketing, as the better the web site is ranked the more clicks are registered.
CPC (Cost Per Click) establishes the amount to be paid for one click registered by the above-mentioned procedure. In order to optimize profitability, the more popular the web site or product advertised already is, the smaller is the CPC.
Texts, logos, images or banners displayed on different web sites represent display advertising. Although not restricted to banners, but most commonly represented by them, display advertising is commonly known as banner advertising. It is used mainly for branding purposes.
But, most commonly, animated publicity is referred to as interactive display and is mostly represented by rich media files. Both types - display and interactive advertising are mainly used for branding purposes.
These two are borrowed from classical channels ads, being similar to the commercials on magazines or TV, but online media offers important advantages to them: targeting the users and analyzing the results. The marketing campaign can target the users by posting the ad on the relevant web sites and they are able to analyze the results by literally counting the number of clicks.
Affiliate marketing defines efficient promotion tools. This refers to the fact that the success of an action and reward are measured in the revenue gained by the seller. This means that certain web sites may develop promotion activity for the seller, presenting and displaying their products and directing the potential customers to the web site of the seller. Only after the user procured goods or services from the seller the promoter is rewarded, by receiving an percentage of the amount credited in the seller's account.
E-mail marketing is effective both to maintain connection with the customer by sending online information on their new products or services, as well as for acquiring new potential customers by sending presentation e-mails to them. This marketing tool must be differentiated from spam e-mails.
Use seo in order to increase ranking of your web site! This technique inputs the most searched words by the Internet users in your own web site, so that it appears among the first results displayed by search engines. This allows the potential buyers to see your offer first. Seo is used for all type of online content: blogs, newspapers, online stores and others