How to Create Curiosity About Your Site Using Google AdWords

Written by Eugene Rivera Sunday, 27 March 2011 11:56

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

Targeted PPC advertising works by selecting the target group and attracting the group's attention by well-crafted messages. By targeting the group and preparing the advertisement and the website, the advertiser pre-qualifies the customers and is ensured that the chances of users seeing the advertisement click through the advertisement would be high. So targeting is effective in converting searchers into viewers.

The advantages of targeted advertising are the high conversion rates of the searches into viewers as against the untargeted ones, where everyone would see it without clicking through it. Further the advertisement pre-qualifies the customers thereby reducing the cost to acquisition of a customer. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

Pay careful attention to your pay per click campaigns. In many cases the network through which you advertised with freeze your ads for different reasons. Google Adwords, for instance, will stop ads that are under performing, which means they either are drawing a small amount of impressions or have a low click-thru rate. To make sure all of your ads stay active, watch them carefully and make changes when required.

Constantly tweak the wording of your pay per click campaigns to determine the best arrangement of words. For instance, try switching the first line with the third or the second line with the third. Try all different permutations that make sense and then take note of your click-thru rates. Additionally, take note of whether your conversion rates remain the same or change.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign. More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.