How to Make Your Landing Page Trustable
Written by John Reynolds Tuesday, 22 March 2011 15:19
Each Internet marketer is knowledgeable of the significance of possessing a wonderful, converting landing page for their merchandise. In spite of how you're getting traffic and in what way the visitors are reaching you, if you lack an admirable landing page, your conversion rates will be small. One of the dynamics that a high number of web marketers labor over is, building a landing page people can associate with. Building trust in your target audience via your landing page is the first move for shaping a long term relationship with them. If you yearn for your visitors to get going and convert into being your customers then you should pay your attention to developing a landing page they can have faith in. So how do you really go about creating such a landing page?
First and foremost, it's important to maintain the consistency of your brand and the message you're trying to convey to your target audience. You need to have a co-relation between your advertising banner, your landing page and your main website. If all of these don't feel like they belong to the same family, you'll lose the value that you want to create with your landing page. So make sure the visual design of your page is like the banner you're advertising with. Don't change the typography or the color palette from one to the other. Be sure there is a strong connection between your ad and the landing page.
Above all, if you're bestowing any kind of facts on your landing page, be sure they are certifiable. Nowadays, it's easy to find landing pages that strongly bring down the other products with extreme comparisons. Though, if you are unable to live up to your assertions, then it's understandably going to have a negative effect on your status, instead of having a positive effect. So if what you're promising isn't true, then it's better to leave it out rather than regret it later, because in today's social media age, bad news can spread like wildfire, which will obviously tarnish your image. Secondly, add some credibility to your page and show your prospects that you stand by your product by displaying your phone number. Displaying your phone number tells your prospects that you are legitimate and trustworthy. They will feel more at ease knowing that they can actually call and talk to someone and that you aren't trying to hide behind a webpage. This is also perfect for those prospects who aren't necessarily net savvy and prefer to take you up on your offer via telephone. If you want your landing page to be highly trusted your phone number is a must.
Lastly, use certification logos from trusted authorities to garner trust on your landing page. Your associations with trustable companies like Verisign you should display it on your landing page since this will convince prospects that you can be trusted. Another great association you need is the Better Business Bureau which is infamous for helping consumers learn which products and services are trustworthy in the market place.
Last but not the least; a classic technique that you can use to garner trust on your landing page is to use certification logos from trusted authorities. Get your prospects to trust you by displaying your association with other trustable companies such as Verisign on your landing page. The Better Business Bureau is another good association to display on your landing page since it's an organization that focuses on helping people trust brands by showing them what their reputation in the market is and where they stand.
Concisely, out of the above article we discern the ins and outs of forming trustable landing pages. It's rather apparent that a lot of webmasters do have lapses with their landing pages, and in the end lose prospects and leads. So if you yearn to stay ahead of the others and literally alter your traffic then it has come time to center on your landing page and build the essential trust.