Is SEO Copywriting A Lie?

Written by Brian Badger Thursday, 17 March 2011 11:44

There are a number of people involved in the copywriting industry whom feel that SEO copywriting doesn't "Exist". That you simply cannot write for both sales and for search engines. If you talk to them about search engine optimization being meshed with copywriting in order to hit on certain keywords, they'll turn up their nose at you.

There are a number of people involved in the copywriting industry whom feel that SEO copywriting doesn't "Exist". That you simply cannot write for both sales and for search engines. If you talk to them about search engine optimization being meshed with copywriting in order to hit on certain keywords, they'll turn up their nose at you.

These long-time copywriters will often site incidents where sales copy was laced with keywords and did poorly, or how search optimized content is unreadable so the two will not mesh. This kind of misinformation comes from people who do not have the skill to write for both. They lack the conviction to write compelling copy that appeals to both through SEO copywriting.

Yes, it is quite possible to write content that appeals to both the user and the search engines. If you are not writing from an SEO copywriting standpoint, then you will indeed end up at one end of the spectrum or the other. Unreadable content for the search engines or content geared toward driving sales. You have to find the happy medium between the two. It is ludicrous to think that you can't combine them.

Search engines thrive on quality content, and as we move into the age of contextual search that quality content is going to be more important than ever. Just look at the May Day update that happened earlier in 2010. Companies that didn't have original, quality SEO copywriting on their pages got hit hard.

If you want to close that gap between writing for people and writing for the search engines, then SEO copywriting is the choice to need to make. Search engines will see the relevant copy and how it relates to the keywords within your niche, and you can do it without stuffing your content full of keywords to obtain some irrelevant keyword density.

Google and other major search engines algorithms are going to recognize your copy not just by the keywords you place but by the context in which they're used. The body surrounding those keywords plays a big role in how you are ranked. If you are legitimately trying to connect with a client by giving relevant and relatable details while casually inserting your keywords then not only will the customer feel more connected to your content but so will the search engines!

SEO copywriting will work wonders on your site position and users will appreciate how well your keywords fit seamlessly into your content, as if they were a natural part of the information you're trying to deliver, and in truth they are. Whether it's for an article, blog post or website content SEO copywriting can do everything you need.

And any individual stating otherwise, that you cannot write for both user and search engine, clearly needs to spend more time educating themselves on how the algorithms function. That's why you should ditch their naysaying and find yourself a professional who is versed in SEO copywriting.