Vollara Review - A Lesson in Re-Branding MLM

Written by Marc Barrett Thursday, 10 March 2011 13:39

Vollara, is a new company name in the network marketing industry.

Vollara, is a new company name in the network marketing industry.

Ok I stated name, not necessarily a brand new business because Vollara is the re-naming of the older business known as EcoQuest, and was in fact the MLM arm of an 80 yr old company known as Electrolux. Electrolux was re-named in 2003 as Aerus Holdings LLC.

Great! I need a score board here in order to keep track of every player!

Well let's start with a little history session and I think that will simplify things.

A long time ago there was a big business named Electrolux that was formed in 1924 and evolved into a leader within the floor care and home well being marketplace for 85 years.

Around 1998 Joseph P. Urso, who headed a corporate buyout company called Engles Urso Follmer Capital Corp, bought Electrolux from the Sara Lee Corp after they suffered a huge setback trying to expand from the vacuum cleaner market into home air and water systems.

Urso then re-named Electrolux, "Aerus Holdings LLC" in 2003, and in March 2009 he acquired EcoQuest International, a Network marketing firm that was marketing air & water purification items, energy management methods, and natural supplements and he re-named these products under the Vollara umbrella.

I believe it is extremely interesting how various conventional business tycoons are now attempting to utilize the Multilevel marketing industry. Do you think they've actually woken up and appreciate what an excellent business model it is?

Can it be?

Ok so we know Joseph P. Urso likes to change company names. So what do we know about Vollara and what it's doing today?

Vollara products cover the following areas.

1. Weight loss

2. Health & Wellness

3. Ecological purity

Vollara features a pretty intensive weight loss & nutritional line with a few extremely interesting name brands that consists of their variation of a superjuice based on the well-liked health supplement resveratrol, that comprises juices of the Muscadine, Syrah and Cabernet grapes.

Cabernet? Wow! I wonder if anybody every tried to network market wine?

Then there are a few big ticket products in the environmental product line such as water and air filters. This product line includes an extremely fascinating product named "LaundryPure" which fits on your washing machine and minimizes the use of laundry soap.

Vollara also has of course the big ticket water purifier called "LivingWater" for $1999.

The Vollara MLM compensation plan is a Hybird Binary similar to the one used by the MLM industry giant MonaVie , where you get paid one set of MLM commissions based on the binary structure and one set of commissions based on a unilevel MLM structure.

Vollara is in a very specific niche market of the MLM industry and there are of course several other companies who have similar product offerings. Then of course they would be pretty hard pressed to come up with a company pedigree like Electrolux. I guess, in the long run, you have to ask yourself if having that history behind you is going to be a key factor in your success.

Vollara looks to be a solid bet if you like this kind of product, but keep in mind that success is not so much in the company as it is in the marketing.

Within the world of Network marketing success, studying how to build an efficient business plan will be the one essential element that a Multilevel marketing distributor must grasp if he is to accomplish victory in the world of Network marketing. Next you will be making use of different marketing channels to bring the prospects to your business.