WowGreen - Great Name, Cool Marketing Angle, But Can It Fly?
Written by Marc Barrett Wednesday, 09 March 2011 13:51
WowGreen International is a new MLM business that is banking on the trend towards green products for their MLM success.
The media is constantly reporting on how large the green movement is becoming in the marketplace. It seems that every company on the planet is focusing on a green strategy so they can capitalize on this dominant interest within society.
WowGreen hopes to do this by way of household cleaning products, kind of like a born again Amway only this time its "Green".
WowGreen is covering all their bases when it comes to their Green household cleaning product line. They have a solution for laundry, floor, bathroom, carpet and other areas in the home. Their products are considered green because they are approved by the US EPA Design for environmental program.
The creator of WowGreen is Allie Mallad, who is an experienced business person with a reputable track record within the franchise industry. The company's offices are located in Dearborn, Michigan.
Before founding WowGreen he successfully operated several large franchise groups in the food industry including the largest Little Caesars pizza franchise in the country and was also the largest distributor for Metabolife International who sold a dietary supplement using a MLM type structure in the 1990's.
The network marketing compensation plan that WowGreen uses is a basic MLM Binary structure that pays you on the lesser leg.
The WowGreen compensation plan includes bonuses for retail sales to customers of up to 20%, a sponsoring bonus where you can earn $25 to $100 when you sign someone up and they purchase a product starter pack. It also provides a Binary bonus of up to 20% on the volume of your lesser leg, and an executive matching bonus where you can make $25 to $100 based on the starter packs bought by members in your direct organization who are not below another executive.
There are two very nice aspects of the WowGreen MLM pay plan. The first is the 20% income being offered on your smallest volume leg, which is not normal for a simple binary. There is also an Executive matching bonus which is very similar to the MLM coded bonus plans employed by other MLM companies like FHTM . The Executive bonus is on enrolment packages only.
Bear in mind they do not have any provisions to pay an Executive volume check match bonus that one can obtain from other MLM binary plans. But it is also true that the other binary plans do not payout up to 20% on the smallest leg either.
All in all WowGreen looks to have a fairly profitable MLM compensation plan that you could do well with.
In summary, I think WowGreen may be a winner but I find it hard to classify their products as 'WOW" or must have products. It seems they are average MLM products.
One has to fully understand how dominating the Green movement is today, while also keeping in mind how other MLM companies like Amway market similar products.
So as long as Green is important to you, go with it!
Now remember that building a MLM business without a "Wow" product is a harder sell than normal so you have to concentrate on selling the business model of how powerful the "Green" movement is.
Green product retailing is not going to be that difficult, however it is going to take more than a heap of consumers to provide you with those amazing $10 k monthly checks.
To really be successful you will need to use a high volume lead marketing model to obtain enough leads to generate 10 new representatives each and every month.
About the Author:
Marc Barrett is a MLM Pro with over 23 years in the business. Because of his experience in Marketing he has served on advisory boards of several MLM companies, & wrote several MLM training programs. For an insider's view of the MLM industry visit his blog http://AskMarcBarrett.com. For a limited time get his free 7 Figure business plan training, MLM Success Secrets, a video Training series.