Regeneca - A New Hybrid Business Model Enters the Multi-level Marketing Industry

Written by Marc Barrett Thursday, 03 March 2011 18:15

You may possibly have read about Regeneca International, which is a new network marketing business with some pretty unique products.

You may possibly have read about Regeneca International, which is a new network marketing business with some pretty unique products.

I don't know if unique is not the right phase to describe them.

Of course in the world of MLM success, having a "WOW" product can make a huge difference in your growth curve but I am struggling to really classify this as a WOW product.

Now it defiantly has a WOW effect but it's probably better classified as well...

Different?

At any rate, Regeneca is a fresh mlm company that concentrates on health and wellness items as stated online.

Many of the products once available on the Regeneca website appear to be discontinued which may indicate a shift in their product line or business model.

According to what I could find it seems they are now focusing their marketing efforts on one item; Regenerect, which is a natural male erectile stimulant.

Ahem...

Well it's going to make for some interesting opportunity meetings when they ask for testimonials don't you think?

Excuse me; I just could not stop myself.

Regenera has some great experience on their executive team. The business was founded by Matt Nicosia and Adam Vincent Gilmer who both have in-depth business experience and I am certainly familiar with the significant network marketing know-how of Sherri Sharman.

Along with their exciting product offering, Regeneca also has a very unique business idea where they are combining 'direct response advertising' using infomercials with the MLM industry.

The Regeneca marketing model is really smart because it mixes the infomercial marketing concept to locate product customers for the distributors within the MLM business model. This essentially eliminates the chief problems within multi-level marketing which is not having enough leads for distributors to grow the business.

This concept has been attempted many times within the multi-level marketing industry with very little success. The theory is good but of the 5 companies that I have seen try it in the past all 5 have failed to make it work.

Now of course that doesn't mean that this time it won't work for Regeneca, I tend to think that with the right mix it could be a winner.

Regeneca is currently offering 5 day worth of free supplements to first time patrons who simply pay shipping, which makes me think that it might work.

The Regeneca product seems a little on the expensive side at $169 for a 30 day supply but the product info says that each pill can last up to 3 days.

We all know that Infomercials can cost some serious money which Regeneca will need to recoup by passing the cost of these prospects on to their distributors in some manner.

I would think that Regeneca will have a hard time convincing their distributors to purchase leads at $5, $10 or even $20 per prospect.

Now if you are looking to build a team in Regeneca, you may want to look elsewhere for your prospects since the infomercial leads are going to be mainly customers looking for a free product trial.

Instead you could use an internet marketing system to generate opportunity leads and then use sizzle of the Regeneca infomercial marketing model to sponsor distributors and leave the retailing to those who really want retail customers.

There are people who understand the truth behind MLM Success and the worse thing you can do is get distracted by thinking that network marketing is a retail business, because it is not.

We all know one financial benefit of network marketing is to have hundreds of representatives who each have a few customers, and not you alone selling to hundreds of customers.