The Reason Many Affiliate Marketing Enterprises Fall And How One Can Avoid The Same Mistakes: Part 3
Written by Paul Rawnsley Tuesday, 15 February 2011 14:37
Welcome to the 3rd of this little sequence showing how to employ ]search engine optimisation to make your affiliate marketing website work to make you cash.
To this point we've looked at how to put your site's keywords into the pages of your website, seeing the site posted in business directories which exist all over the internet, and how to use social networking to upload plenty of links back to your affiliate marketing shop. What we want to do now, in order to make the search engines take proper notice of the shop, is to plant links and keyword references to it in thousands of places.
The most labour demanding and time consuming part of the search engine optimisation system is article production, and then getting that article published on blogs, in article banks and similar spots all over the internet where they will be discovered by the search engines robots, and the links and keywords noted which will increase your shop's 'score' for significance. This is divisive because in some quarters it is seen as fixing the system and I absolutely do not go along with this, AS LONG AS the article is original material, the topic is appropriate and there are no hidden keywords.
The piece can be about anything, it can relate personal experience, a take on a theme germane to what your website is about, a how-to piece, a review of a product or whatever else. I myself try to average five hundred and fifty words, have 2 links to my website bolted to my keywords, of which I attempt to insert both but at least 1 in each paragraph if I can. It is a demand of search engine optimisation that you do not stuff your item full of keywords, but utilise them sparingly, and one link on each keyword in the complete item is a basic rule.
What should it look like? Well, this article is me doing search engine optimisation for my business website however, not for my affiliate marketing shop, and if you go through it again you'll see my guidelines above are followed in it and if you select the link in the second paragraph you can discover in the News area a record of pieces that do enhance my fishing shop site.
When it's done, the subsequent task to do the SEO is to amend the appearance so that when it gets sent to in many different spots, each one has a unique version. To do that you 'spin' the piece. Go through each line and find words that have synonyms. I'll use the first line of this paragraph as an example:
"[spin]As soon as|Once|When[/spin] [spin]it is|it's[/spin] [spin]complete|done|finished[/spin], the [spin]next|subsequent|following[/spin] [spin]job|task|chore|thing[/spin] to do the [spin]SEO|search engione optimisation[/spin] is to [spin]alter|amend|change|rearrange[/spin] the [spin]appearance|look|format|words[/spin] so that when"
That line now has eight alternative sets of words which can be shown in any of 4608 ways any and all of which will actually make sense. What happens is that the publishing software will pick one word from between each brace of tags and print that. Aim to average 3 substitutes each, however don't overdo it, if there are only 2, hold it at that. And the little "|" sign comes from "shift+\" by the Z key. The search engines do not enjoy finding 1000's of identical articles and the owners of the publishing destinations also only want original versions, and so SEO requires this discipline.
For publishing, I utilise a site called Unique Article Wizard but they charge to use this. You may like to try and find a free service or, for a tiny fee I will do it for you (email This e-mail address is being protected from spambots. You need JavaScript enabled to view it ) but very quickly you will create a big chuck of back-links to your site. Be aware, it will need time, usually a long while time, before it begins to work and push your affiliate marketing up the search engine rankings.
The subsequent piece in this set will examine how you can use another search engine optimisation method to promote your affiliate marketing shop to the top of the search engines faster, but it costs money, though this can be controlled.
20110211