Work At Home - Steps To Writing A Press Release

If you work at home, you are the public relations representative for your company. With modern technology, specifically, the introduction of email, it is a little tricky for people in who work at home to know how to write a press release. For example, some press releases have photographs with really amazing picture lighting and some photographs in the media kit are even taken with led picture lights. This really makes the kit appear to be a lot more appealing. But is all of that really needed for a press release? Sometimes it is and sometimes it is not a good idea. When writing a press release it is important to know what kind of people will read it and it is important to make the press release sellable. For a photography company press release, the example above would almost always work very well and it would be completely appropriate in the press kit. Below are the steps that need to be completed for people to write a good press release:

1. First, it is very much essential that you put the contact information at the top of the release. The contact information should be added to the release only if the individual listed will be able to answer any media calls or calls from other companies. The information written at the top should include the main contact's first and last name, their position, their phone number, their email address, and their fax number.

2. Next, you will need to put together a lead for the piece. This is the most imperative part of the press release. If the lead is poorly written, meaning it is too lengthy or the grammar is bad, then the journalist will most likely throw it away. This means that your story will never get published. The lead should be really basic and to the point. Remember, with a lead, all you trying to do is grab their attention. You can put in miscellaneous facts in details in later parts of the release.

3. The body of the release needs to be pretty brief too, but this is the section where you can give the important specifics. For example, if the release is for an event related to your online business, this is part of the release where you would put the location, the time, and the date. Of course it does not have to follow this order.

4. Finally, you want to conclude the release with any extra details which were not important enough to be in the first few paragraphs, but still should be mentioned. For instance, if you are adding a new product line to your online business, you could very well make a brief statement about the history of your company.

It is important to remember that these press releases should be no more than 400 words on a printed sheet of paper and less than 200 words in an email. This can be a little challenging with all of the different styles which can be found. Before you write your first press release for your company, you would be wise to have someone go over it to make sure it follows your company's format, and then fix it if there are mistakes. Although underutilized, a press release is an important skill to know if you work at home.

Zero Cost. Zero Obligation.

SOSComplete!