3 Often Seen Marketing & Business Gaffs That Will Destroy Profits

Written by Andrew Parker Friday, 28 January 2011 14:01

It is common awareness that far more people don't succeed at doing business online than succeed. For many years I've read the same statistic that 80% of offline businesses fail within two years. It is impossible to know all the individual factors why so many people fail at internet marketing. One huge general category that contains perhaps most of the causes are mistakes in the execution of business - marketing and advertising. Frequently people are wrong when they come to the business table in the first place. But when it is all said and done, it really isn't going to matter what caused it; but rather the end result is enough for most people.

It is common awareness that far more people don't succeed at doing business online than succeed. For many years I've read the same statistic that 80% of offline businesses fail within two years. It is impossible to know all the individual factors why so many people fail at internet marketing. One huge general category that contains perhaps most of the causes are mistakes in the execution of business - marketing and advertising. Frequently people are wrong when they come to the business table in the first place. But when it is all said and done, it really isn't going to matter what caused it; but rather the end result is enough for most people.

Just one mistake concerns the idea that if you offer sufficient things to your readers, then that will be a broad enough net to cover most scenarios. We all enjoy having options, so it is an easy to understand feeling to want to provide them to possible customers. It can be hard to speak in general terms, but we will say that when it comes to making conversions online - too many choices can be deadly. The greatest approach is to avoid presenting a menu of choices for your readers. When it comes down to making choices, or decisions, then far too many have a rough time with it. That can be particularly true with purchasing decisions. They can end up so indecisive that the very common outcome is nothing is bought!

If you can be correctly described as being, cheap, then that is okay but just make sure you do not assign that attitude to everybody else. Believe this or not, but not every comsumer spends huge amounts of time just to locate the lowest price for something. It is common knowledge that prices for the same item can range from very cheap to costing quite a lot. Products priced in the upper stratosphere have been on the market for a long time. The fact that they have existed for so long automatically dispells any myth that all people are cheap. We can only guess why someone is willing to pay $10,000 for a timepiece. If what you promote can be sold at a premium, then do not hesitate to ask for a fair price for it. What you need to do is find out how to position your product in your marketing material.

Have you ever had the notion that a product or service was so great that everyone must need it, or that every person will buy it? All of us have at one time or another. Yes, there have been greater than a few products that have been extremely popular. As far as every person on the earth buying something from one company; we do not think that has happened - yet. The risk of this line of contemplating in your own business is it can simply make you complacent and fail to market or advertise to the extent that you should. It will be so easy for you to wander the path of unrealistic expectations once you have that frame of mind. Not everyone will want to purchase from you, or your product or service.

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