Creating Unique Product Capture Pages

Written by Bobby Pena Tuesday, 25 January 2011 07:05

When it comes to Affiliate Marketing, one of the most important tings you learn right from the beginning is the importance of the web page a customer goes to gather more information about the product you are promoting. With landing web pages, you ave two options. You can use a direct link, also called an Affiliate link, that leads your potential customers to the parent company's product capture page. You can also choose to create your own unique capture pages.

When it comes to Affiliate Marketing, one of the most important tings you learn right from the beginning is the importance of the web page a customer goes to gather more information about the product you are promoting. With landing web pages, you ave two options. You can use a direct link, also called an Affiliate link, that leads your potential customers to the parent company's product capture page. You can also choose to create your own unique capture pages.

As a beginner, using the Affiliate links you are given by the merchants is beneficial, especially when you haven't figured out the basics and you're still learning. Once you've learned or fumbled your way through the various parts of Affiliate Marketing, your next focus should be on learning how to create your own capture page.

A capture page is different from a website or blog. There aren't multiple pages. It is one page that talks about the product and provides an opportunity for purchase. The major difference between a merchant provided page and a unique one is that a unique capture page is your own creation.

By creating a unique capture page, your individual voice, style, and techniques are passed from your other marketing efforts to the capture page content. When you are writing your own blogs, ads, emails, and articles it is important to be consistent. The tone of your content may be odd in comparison to a merchant's page.

Many search engines have started to raise expectations with the content you're putting on the Internet. Duplicating content in part or in whole, can cause more damage than a lot of people know. Merchants aren't always up to speed and the tools and content that they provide to Affiliate's for marketing use turns out all wrong. For this reason, creating your own unique page can prevent problems with duplicate content.

It is not uncommon to find templates and other tools to help you in the creation of your capture pages. If you choose a template to use, make sure the content you add is original. Templates should only help you with the placement of text, graphics, and other such parts.

There are definitely some benefits to using the merchant's capture pages, but only temporarily. Unless you don't intend on promoting the product for a long period of time, it makes sense to learn how to create your own unique capture pages. Since Affiliate marketing isn't usually a temporary thing for people who are serious, start learning as soon as you can. The less time that you have to rely on a pre-made page means less time that you are using the same capture page as hundreds of other people.