How To Get More Direct Traffic In Article Marketing

Written by Tom Paige Monday, 24 January 2011 04:31

The resource box or authors box is one of the most important parts of an article. Yet it is the one that is most neglected. This is the only place that article sites will allow you to sell yourself and your product, so it is a very important piece of the article. Yet most people fail in this area. If you want more traffic to your site lets pay attention to the resource box.

The resource box or authors box is one of the most important parts of an article. Yet it is the one that is most neglected. This is the only place that article sites will allow you to sell yourself and your product, so it is a very important piece of the article. Yet most people fail in this area. If you want more traffic to your site lets pay attention to the resource box.

When The resource box is set up correctly, you can get a boat load of free traffic. Lets look at the reason for writing good content, its to get people to click through the resource box. So it makes sense to have a well thought out selling resource box to drive traffic to your site. Without it all your work is for naught. If the resource box doesn't sell clicks, it like you have never written a good article.

People are taught about Article Marketing and they are told to get fresh and unique content out on the web. They are told write unique articles, or buy private label rights and redo the articles making them new and unique. However everyone manages to forget about the resource box. The resource box is the most important real estate on the article page, I want to stress that . So if you have many articles out there and no clicks or not as many as you think you should have. Its most likely that your resource box is not selling for you.

Speak to your readers in terms that they can understand, keeping in the same tone as the article they just finished. You have to make them curious for more information. You have to sell the click while you have them wanting more.

1. This step is called the lead phase. In this phase we lead them right into the resource box. Do not be to sales like or to soft we need the proper balance. You want a real trouble free transition.

2. Benefits Section. You need to offer your reader a benefit that will get them to give up their email address and a visit to your site. So you must tell them whats in it for them at this time.

3. This is the call to action step. You need to clearly tell them what to do next and they will follow your orders.

Lets have a look at the steps one by one:

Transition phase

In order to phase in smoothly you can use terms like this "You want to save time and money ..."You can succeed at ..."To start earning today...

After we transition we need to give a big fat benefit cookie.

Bribe or benefit statement:

Here are some ideas:

"Save Time." "Save Money" "Make Money""Live Longer" "Attract A mate" "Live better""Have More Energy""Get More Rest" What are the unique benefits of your product? This is where we answer it here.This is what your product will do if the reader decides to buy. Not what it does over all but what it will do for them. How will their life easier, how will it benefit them!

The next thing we must do is call them to come on and visit our site. We could use the Visit Here call to action or Go to call to action . As long as you keep it simple and guide them on what to do next.

You can also use a trigger phrase like "To end all your back problems go to..." "To get the best rest you had in 20 years visit..."

Here is a completed resource box: You too can succeed with article marketing. I will help! Learn how to get your message out to thousands of people for free. Save Time and Money too. Real Help is waiting for you at ..."