Capture Pages: Unique Or Direct Links?

Written by Bobby Pena Friday, 31 December 2010 03:04

A product capture web page is an important part of any Affiliate marketing campaign. It is the web page where people go when they are interested in reading more about the product you're selling. It is also the place where they go to purchase the product. Capture pages are offered to Affiliate marketers that are made by the merchant company. When you sign up for the Affiliate program, you are given access to various tools to help with your promotion, including an affiliate link to the merchant's product page. While it may seem beneficial to you to use this link as often and for as long as possible, you need to understand that it is better to make your own unique capture page instead.

A product capture web page is an important part of any Affiliate marketing campaign. It is the web page where people go when they are interested in reading more about the product you're selling. It is also the place where they go to purchase the product. Capture pages are offered to Affiliate marketers that are made by the merchant company. When you sign up for the Affiliate program, you are given access to various tools to help with your promotion, including an affiliate link to the merchant's product page. While it may seem beneficial to you to use this link as often and for as long as possible, you need to understand that it is better to make your own unique capture page instead.

As a beginner, using the Affiliate links you are given by the merchants is beneficial, especially when you haven't figured out the basics and you're still learning. Once you've learned or fumbled your way through the various parts of Affiliate Marketing, your next focus should be on learning how to create your own capture page.

A capture page is different from a website or blog. There aren't multiple pages. It is one page that talks about the product and provides an opportunity for purchase. The major difference between a merchant provided page and a unique one is that a unique capture page is your own creation.

When you work through the various promotion techniques of affiliate marketing, you learn that you have your own individual style and way to go about things. This is reflected in your tone or the voice you use for your content. It is important to keep this same tone throughout all of the content you write, from your articles to your capture page. It conveys consistency to your readers.

It is important to understand how bad using duplicate content is. When you read about avoiding duplicating content for search engine requirements, you should know that this means more than just reusing content of your own or someone else. This also applies to reusing content that may be provided by the merchants that you are signed with. It is common for merchants to provide their affiliates with content that can legally be reused to promote the product, but no one really considers how much this content is used by others. Capture pages fall into this category as well.

Capture page templates are a good option when your web page designing skills are limited. Not very many people have the advanced knowledge that is needed to create a unique capture page that is made up of codes and other complicated parts. Instead, you can choose templates that have positions laid out for the things that you want to put on your product page, like graphics and text. All you do is input the data in the boxes.

Creating your own capture pages prevents the possibility of running into problems. Once you've learned how to do it, new pages will be a breeze. You can only rely on merchant tools and pages for so long. Think about how many other Affiliates are using the same exact merchant capture web page.