Affiliate Marketing Techniques: Buyer Psychology

Written by Bernard Coogan Monday, 20 December 2010 05:01

The specifics of what you are selling do not matter. Your chosen marketing medium makes little difference. If you want to make money as an affiliate, you need to understand buyer psychology.

The specifics of what you are selling do not matter. Your chosen marketing medium makes little difference. If you want to make money as an affiliate, you need to understand buyer psychology.

Buyer psychology refers to the mindset of the potential buyer as they decide whether or not to invest their money. Once they have found a product that is of interest, the potential buyer will choose between three possible options. Either they decide to buy it or not buy it, or they delay their decision. Ok, so lets now further investigate these three types of people.

Forget about those that decided not to buy. They are unlikely to change their mind so no point wasting time with them. The buying group now have your product. As long as they are satisfied with it, you shouldn't need to worry about them too much.

The final category are those potential buyers who are yet to make a final decision. This could be for a number of reasons, but more often than not they require more information before making a decision. They want to make sure that the product is worth the investment.

Google is generally the first place that people will go to for more research. Most likely they will check out the first few search results and see if the information stacks up. Generally this is the extent of people's research.

In regards to network marketing, when you are the product, buyer psychology is still the same. A potential business partner will type YOUR name into google. They will be researching you and your company name.

To convert these people into business partners, you need to feature heavily in the top spots in google for your name. The first few pages should really be covered in you. This broadcasts to any searcher that you are serious about your business.

To take this technique to the next level, these pages about you should be totally professional in their presentation. Videos should form an integral part of you strategy. It is almost expected, in this day and age, that online business people have a presence on youtube. Video has a higher chance of success than written word articles.

Owning the Front Page of Google

Some sites are more likely to feature high in google. Attracting the right people is hard for any business. Setting up your profiles in the right way with the right hosting is integral to this.

Your network marketing success is dependent on where you invest your time and energy. Featuring in google is absolutely essential and should be a priority. It won't happen over night but with perseverance and a smart strategy you will achieve your 15hr work week.