Result Are In - Here Are The Top Ten Internet Marketing Promotion Methods

Written by Bob Cavanaugh Wednesday, 15 December 2010 04:12

There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.

There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.

One reason internet marketing promotion is confusing is that the methods are relatively new (or they seem to be). I'd like to clear up some of the confusion, so here are the tactics for effective internet marketing promotion.

1. Company website. It should be organized to move visitors to buy from you and it should be written to give them the information they need to make a buying decision.

2. Good keyword research. If your site is not optimized for the primary keywords for your market, the only way your potential customers will find you is through sheer luck.

3. Google AdWords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.

4. Search Engine Optimization (SEO). Keywords people are using change. So do search engine ranking formulas. The point of internet marketing promotion is to help people find you and your web site.

5. Email Marketing. This is the best way to stay in touch with people. Even only a monthly newsletter is a good internet marketing promotion.

6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).

7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.

8. Social Networking, social bookmarking, blogging and other Web 2.0 tactics, including commenting on other sites, blogs, etc. This is the newest approach to internet marketing promotion, and the most effective.

9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.

10. Paid Advertising. You will certainly want to supplement your other promotions by placing a few paid banner ads on sites that are appropriate to your business.

If you will pay attention to these steps in internet marketing promotion, you can expect to be successful.