A High Priced New Product Launch Is Difficult To Sell.
Written by Rob Canyon Wednesday, 24 November 2010 19:36
Expensive products demand more from a new product launch publisher, but they're extremely profitable. Before getting started you do need to know your market and what they're currently accustomed to buying. The rest is pretty simple, no matter how you slice it.
The best customer you can possibly find is an affiliate with a big list. They'll help you maximize profits faster than you could have ever imagined. Sure your product must provide some kind of value for end users, but its a relationship between you and happy affiliates that will pay you forever.
If your goal is to sell strictly to end-users by yourself methods, it will be difficult trying to make a lot of money. Mainly because, you're going to end up doing all the prospecting yourself and that means you're going to need to charge a pretty penny for whatever it is you're selling or wind up broke because of expense related prospecting activities.
Affiliates are the best people to build relationships with as a publisher. Reason being, help them make money once and they'll become a friend (and profit center) forever. Build a buying relationship with an end user and they may or may not buy a subsequent product ever again, good relationship or not.
Here's the numbers. 25 end users that you sell a $50 item to will net you about $1250 if you've pay no commission (double if you've sold 50). And if you sell a $5,000 product or service to an end user you'll make quite a bit more money, but you'll have a higher value expectation on the side of the end user to live up to. Conversely, all you really need to do with an affiliate is make them money on lets say $50 products. This keeps expectations low with end users. This is easier on you and keeps refunds to a minimum.
Either way you'll be helping 25 - 50 clients get what they want. You decide.
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Want to find out more about getting immediate assistance from a professional product launch manager, then visit Rob Canyon's site on how to choose the best new product launch strategy and manager for you.