A New Product Launch That's Always Available, Not On Your Life

Written by Rob Canyon Sunday, 21 November 2010 16:30

Been working in sales for a decade or more, I have and that's why I highly recommend a new product launch as opposed to products that are always available.

Been working in sales for a decade or more, I have and that's why I highly recommend a new product launch as opposed to products that are always available.

Drop by a bookstore anywhere for a fantastic book called 'Yes' by Robert Cialdini. He's the psychology of persuasion guy. Anyways, in his recent book he tells about a lady that tries to break in front of a couple lines of guys standing in front of a couple of photocopiers.

Obviously there was. But what's interesting to note is that only 50% of the people would let her jump the queue in one case, while 90% let her do so in the other. What was the difference. In the 90% line she gave them a reason to let her in. As the story goes, she only said 'let me in because I have copies to make'. Pretty lame reason.

Believe it or not, people will 9 times out of 10 buy things because of the sellers reasons, especially in the absence of having good enough reasons of their own.

Imagine how much more you can sell if you just had a reason, and you communicated that reason to your potential buyers.

Unless we're talking about staples or everyday necessities, products just don't get talked about or even sold very much if there is no reason to buy, however logical or illogical it may be.

Consider, a new product launch on the other hand. Not currently available develops anticipation, while once launched and limited quantity creates reasons to buy now before the product runs out and is no longer available ever again.

Scarcity is the reason most people buy now. Limited quantity, and making sure that its distributed between people that know, like and trust each other, well that helps too.

Social proof is the killer ingredient that supercharges sales.